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Meta Ads Management

Facebook - Instagram Ads

What is the Purpose of Meta Ad Management?

Meta Ads Management aims to help businesses effectively manage their advertising campaigns on social media platforms. Meta (formerly Facebook) serves ads on platforms such as Facebook, Instagram, Messenger and Audience Network.

Why Professional Help is Necessary?

Meta Ads Management by professionals increases the effectiveness and efficiency of campaigns. Professionals know the complex structure and best practices of Meta ad platforms. With their strategic planning skills, they can reach the right target audience and optimize campaigns through performance monitoring and analysis. They can also increase brand awareness by creating creative and engaging ad designs. In this way, the advertising budget is used more efficiently and return on investment is maximized. The main advantages of meta ads are as follows.

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Most Asked Questions

The most common questions from you about our Meta Ad Management service.

The cost of meta ads varies depending on factors such as target audience, ad format, budget, bidding strategy and competition. Advertising campaigns can be launched even with small budgets, but larger budgets may be required to reach larger audiences and achieve higher engagements.

Meta offers a wide range of options for ad targeting. Targeting criteria include demographics (age, gender, language), interests, behaviors, geographic location and connections. By creating custom audiences, ads can also be targeted to specific groups, such as website visitors, email lists or app users.

Thanks to the analysis and reporting tools offered by Meta, ad performance can be monitored in detail. Performance is evaluated through metrics such as impressions, clicks, interactions, conversion rates and cost-per-conversion. Platforms such as Facebook Business Manager and Ads Manager enable instant monitoring of the performance of ad campaigns.

Meta offers various ad formats:

  • Visual Ads: Ads created using static images or graphics.
  • Video Ads: Storytelling or product promotion through short or long videos.
  • Carousel Ads: Ads with multiple images or videos that users can scroll through.
  • Story Ads: Vertical ads shown full screen in Instagram and Facebook stories.
  • Collection Ads: Ads that show the product catalog, allowing the user to see more products by clicking on the ad content.

Meta ads are displayed on various platforms owned and managed by Meta:

  • Facebook: Ads in the main feed, right column, Facebook Marketplace and between videos.
  • Instagram: Ads in the main feed and stories.
  • Messenger: Ads between chats and on the Messenger home screen.
  • Audience Network: Ad impressions on Meta's partner sites and apps.