Graphic Design

Graphic design has a wide range of applications used for different purposes in many industries. Brand and identity design creates a brand’s visual identity, from logos to corporate identity materials, while digital design creates visuals for digital platforms such as websites, apps and social media graphics. Print design covers printed materials such as banners, brochures and packaging. Advertising design creates effective advertising campaigns for both digital and print media. Illustration and information graphics simplify and present complex information. Environmental graphic design provides design solutions for physical environments such as exhibitions, exhibition stands and directional signage. Publishing involves the visual arrangement of publishing materials such as books, magazines and catalogs. These application areas show that graphic design is a wide-ranging discipline that offers both visual aesthetics and functionality.